Hoby is crucial to helping clients get dressed for market and in the process of doing so, rediscover themselves. With an eye for detail and a disarming manner, Hoby can steer your brand to a place you probably hadn't thought.
"My favorite thing about working on the web is the opportunity to touch so many disciplines. It's a world where layout, typography, motion, sound, photography and illustration are combined to visually guide a user through experiences that can take limitless forms. Adding the visual layer to the technology and information and then seeing it all come to life is rewarding."
Hoby has been designing since the dawn of digital design. He earned his degree in Communication Arts & Design from Virginia Commonwealth University in 1989, when the computer lab consisted of a dozen Macintosh Classics. The tools of the day consisted of waxed type galleys, rapidographs and markers, Pantone paper and a rubber cement buzz.
"I'm fortunate to have learned design just as the computer was becoming a tool. It's most important to consider the appropriateness of design for a client instead of doing things just because they look cool, and that's a human decision that a computer can't make."
Prior to forming idfive, Hoby co-founded ACPcreative with Sean Cohen in 2001 where he served clients ranging from the Baltimore Museum of Art to the Los Angeles Police Department.
Before ACPcreative, he was an Associate Creative Director at Trahan, Burden & Charles Advertising in Baltimore, Maryland, where he began and ran their interactive media division. While at TBC, he was instrumental in helping create online presence for the Wall Street Journal Interactive Edition, CareFirst BlueCross BlueShield, Micron Electronics, the Baltimore Orioles and the Baltimore Ravens.
Hoby lives in Towson, Maryland with his wife and two sons.
