Holly Rawson is responsible for translating client goals and needs into an informational blueprint -- ensuring the strategic vision for each project and every client. She thrives on constructing creative solutions to technical problems.

She brings over a decade of interactive experience to idfive, and has architected solutions for clients in industries ranging from government and education, to finance and private industry start-ups. Her expertise in ecommerce design and implementation has been profitably utilized by clients such as UBS, AOL, and Hershey's.

Holly learned the art of crafting a user experience from the bottom up – starting as a Web designer and programmer and discovering the nuances of usability and information architecture over time as the Internet evolved and exploded into a truly multimedia world.

Prior to idfive, Holly served as strategy director and implementation manager for an online wireless retailer, devising storefronts for companies including RIM, Amazon, Motorola, and Best Buy. She focuses on first divining the true needs of her clients, then on crafting and packaging the most elegant and efficient solution possible.

Holly has a B.S. in Biology from The College of William & Mary, and an M. A. in Design from the University of Baltimore. She specializes in sales, requirement gathering & documentation, information architecture, strategy development, project management, online advertising and business process engineering.

She enjoys being a synchronized swimmer and coach, and lives in Woodbine, Maryland with her husband and two children.